OTT Platforms and the Change to Free Streaming

OTT platforms are gaining users at a fast pace these days.

An environment has been created where content can be enjoyed regardless of location.

As OTT platform prices continue to increase,

more users are looking at ad-supported free services.

In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.

Where did OTT streaming start?

OTT platforms evolved by replacing cable TV with online streaming.

Thanks to mobile and tablet accessibility,

the user base grew rapidly.

As outdoor activities decreased during COVID,

OTT viewership expanded significantly.

The appeal and limits of OTT services

The biggest advantage of OTT is the freedom to choose what you want to watch.

Platforms like Netflix, Wavve, and TVING continuously release diverse content.

Of course, drawbacks exist.

Rising subscription prices and extra payments for certain content can be disappointing.

Recently, complaints about rising fees have become more common.

Understanding free streaming

Free platforms allow viewing in return for advertisements.

Content becomes accessible without subscription fees.

FAST services are becoming more popular.

Both users and providers benefit from the ad model.

Why is FAST becoming popular?

FAST services are quickly settling into the market.

Economic pressure pushed FAST growth.

New services like KT’s “Gi Live” are becoming attractive options.

More genres more info mean broader appeal.

Final thoughts

Cost pressure drives users toward free platforms.

Finding the right platform is part of the experience.

The future of streaming looks promising.